Arcade Fire’s Brooklyn show has a “hip and trendy” dress-code - or does it?

Arcade Fire’s recent album campaign for ‘Everything Now’ has been filled with various kinds of silliness, messing about, and parody press releases, and today they’re at the helm of a perhaps-tongue-in-cheek hoo-hah; the dress code for their Brooklyn show this Thursday (27th July).

An email addressed to ticket-holders for Arcade Fire’s show requests that attendees wear “hip and trendy” clothes (alright, Dad). “PLEASE DO NOT WEAR shorts, large logos, flip flops, tank tops, crop tops, baseball hats, solid white or red clothing,” it requests. It also states that audience members will have to leave their phones at the door.

Given the slightly suspect “hip and trendy” wording, it’s hard to know if this is a genuine request from Apple - who will be filming the show - or yet another piss-take cooked up at Arcade Fire HQ. Either way, Win Butler from the band has responded blaming Apple. “Band has nothing to do with a dress code or taking people’s phones,” he tweeted. “Must be an Apple thing.”

Win and his brother and bandmate Will have also been debating “hip and trendy” terminology on Twitter, suggesting that Beats1 must’ve “vetoed the hot and hunky concept,” and that Doritos’ latest slogan put a stop to “cool and crunchy”.

Anyway, serious or otherwise, it turns out people going to Arcade Fire’s Brooklyn show can wear whatever they like.

A statement issued by a certain Tannis Wright, social media strategist, on the band’s twitter, claims responsibility for the dress code debacle. “I was trying to class up the show a little bit,” it says. “We also encourage old fashioned and unpopular.”

There you go, then.