BLØSH rack up the fans in their new ‘Give It Away’ video

Every weekday, DIY’s new music know-it-all Neu brings you one essential new release to get obsessed with. Today’s Neu Pick comes from BLØSH.

There’s a sunny-side-up sensibility to BLØSH’s unashamedly perky indie-pop - as such, it’s completely unsurprising to see them surrounded by crazed fans throughout their new clip for ‘Give It Away’.

Premiering below on DIY, the single’s rooted around a fidgety, hop-skip guitar line that’s a sure-fire bet for festival stages, and its accompanying video goes some way to depicting the mania that should follow them. Choppy and excitable, it’s the perfect pairing for both BLØSH’s infectious enthusiasm and the rabid fanbase they’re sure to amass. “The video tries to show how a band is viewed from the eyes of a fan and how that world can be very different from the reality,” say the band, “It’s definitely meant to be taken with a pinch of humour.”

‘Give it Away’ follows the band’s debut EP ‘Keep Your Tongue’ in slotting things into place for their debut album, currently penned in for a February 2016 release. Hop aboard now - this ride’s about to pick up pace.

Photo: Birgit Solhaug