Currently at work on her debut full-length, Debby Friday has shared striking new single ‘Focus’.
“I wrote this song in 2019, when I first started thinking about writing an album and the possibility of pursuing my creative passions as my career was making itself known to me,” Debby explains. “I kept debating with myself, ‘do I want this? or do I not want this?’ It’s a heavy question. The video also speaks to this. The whole process was like undergoing some sort of fire baptism. It was difficult and chaotic and supernatural. I felt like I was the mountain, cracking open and spilling forth.”
Accompanied by an incredible video filmed on 35mm and created by Debby and director Ryan Ermacora, she notes, “The shoot took a few days, spread out over a week. First, Ryan and Jeremy went to film the avalanche in Kaslo. The avalanche crew had to take them up in a tiny helicopter with all the gear to an adjacent mountain so that they could set up the dynamite and then we could get the shot. Once that was done, myself and a skeleton crew drove out to Cache Creek to shoot in the mountains there.
“Getting the logistics of everything together was the most stressful part. It’s not everyday that you have to figure out how to make an avalanche and take fire bullwhip cracking lessons. Thankfully, I had a really supportive crew the whole way through. It took a lot but I feel like this song and video marks a turning point for me that I can’t exactly name yet.”
Check it out below.