Glasgow’s WHITE shine bright with debut ‘Future Pleasures’ video

There’s something appropriately off-colour about WHITE, a Glasgow pop outfit sending the genre’s conventions into dark grimy corners.

With a mixture of glam and funk, debut single ‘Future Pleasures’ is a brutally-charged but charming first effort. It’s led by Leo Condie, a magnetic frontman who paves the way for the group’s slightly-gross, often beautiful first video. Trawling the streets, a stranger finds himself in the company of raw meat eaters, violent nightcrawlers and shining neon lights. It’s a bright, brave companion to their first work.

WHITE’s ‘Future Pleasures’ single is out 5th July on RCA. They’ll be appearing on the Scottish leg of Mumford & Sons’ Gentlemen of the Road Festival, 1st August.

DIY is premiering the ‘Future Pleasures’ video, below. Something Something directs.