Jack White pens ‘music is sacred’ poem, says it has nothing to do with TIDAL

Jack White has published a new poem, titled ‘music is sacred’.

Released on his own Third Man Records blog, the poem discusses the “sanctity of music”, claiming it can “stand over cowards” and “jump in front of demons”. It really missed the boat in not being titled ‘Music Is The Real Winner’.

The poem follows White’s recent TIDAL Q&A, where he answered questions from the “Vault Chat”. These questions - which definitely weren’t written by Jack himself, no way - included “can you tell us more about TIDAL?” and “How big of a game changer do you think TIDAL will be?”

Representatives have since claimed that the poem has nothing to do with TIDAL whatsoever, saying “it was a stand alone piece and was never issued as a press release.”

Read the poem below:

those of you who stand for the sanctity of music
 so that its soul can breathe 
and be heard 
so that it blooms in graveyards
 echoes in hotel hallways
 awakens neighbors in the night 
and fills peoples minds with fire 
shout it out loud with whatever microphone you have 
or these stones will shout for you. 

jump in front of demons,
 and stand over cowards and those who would intend 
to rip out your lungs and dampen your desire
 tell the living and the dead 
what you know in your heart to be true 
and what you know your ears  will forever hear 
that the melody of the human race
 is a song that never ends. 
music is sacred.