Sälen get animated in the video for ‘So Rude’

Sälen recently unveiled their latest single ‘So Rude’, and now they’re inviting you to go down the computer-generated rabbit hole with its new video.

Directed by Kent Hugo (aka Hugonought), it’s features animated versions of Ellie Kamio, Paul Taylor and Simon Milner. It’s not a sleek and sexy production though. Instead, they’re rendered in tones that are admittedly very vibrant, but that might have come from an old PlayStation game or a screensaver from Windows 95. But hey, there’s an epic scene where the trio ride motorcycles into the void. Even when rendered in blocky graphics, Sälen still manage to kill it.

As well as sharing the video, Sälen have also revealed plans for a UK tour in October. They’ll be heading to Manchester, Bristol, Birmingham, Brighton and London on the jaunt. Tickets are on sale now.

Watch the video for ‘So Rude’ and see all of Sälen’s upcoming tour dates below.