Sorry unveil ‘Perfect’ video

Following the release of their stunning debut album ‘925’ last month, Sorry have shared the visuals for album cut ‘Perfect’.

Directed and produced by the band’s Asha Lorenz and Flo Webb - aka flasha.prod. - whilst in isolation, the new video was created using nothing but an iPhone, a little strobe light and some black food colouring, creating an eerily beautiful watch.

A perfect visual example of Sorry’s expert weaving of darkness and optimism to create their own menacingly enchanting world, co-vocalist Louis O’Bryen explain in our chat with them last month, “That’s kind of the point. It’s supposed to be cryptic.” “There’s no overarching philosophy or anything like that,” Asha continued. “There are different thoughts and feelings, that’s just the way things go. It’s more about just accepting both.”

Watch the new video below and revisit our chat with them all about the album here.