Welcome to the weird world of Magic Potion and their ‘Deep Web’ video

Magic Potion’s ‘Deep Web’ debut (praised to the heavens in a Neu Bulletin this week) comes straight out of Mac DeMarco’s ‘Chamber of Reflection’, a shameful, smoke-filled room in which slacker lo-fi gems are created on demand.

The Swedish group’s first work is filled top-to-bottom with character, but it’s not the most customary of introductions. The same goes for their new ‘Deep Web’ video, which flits between an intimate “bass tutorial” and a faintly disturbing glimpse into one twenty-something’s life. Tongue-in-cheek to an extreme, the video blends stock footage with old home videos and even the odd shower scene.

Watch Magic Potion’s ‘Deep Web’ video first on DIY.