Will Joseph Cook shares new track ‘Fearless is the Flame’

Will Joseph Cook has shared his latest track ‘Fearless is the Flame’.

His newest track follows on from March’s ‘MF BASSLINE’ and last year’s album ‘Every Single Thing’.

“It’s about romantic tension, a passion that you can’t or shouldn’t act on”, Will has said, of the new track. “The flame being the feeling that’s hard to stop once it’s burning within you. It’s definitely a manifestation of my delayed obsession with Prince over the past few years, I feel like that energy is a topic well trodden in his songs. The way the chorus instrumental feels like it’s wrestling with this huge expressive guitar riff made me think of these conflicted emotions pulling you in different directions.”

He’s also shared an accompanying video for the single, which comes directed by Bertie Gilbert and sees Will attempting to tackle his phobias.

“When I’m coming up with concepts for my videos I often like to take one element of a song’s title or lyrics and create a new meaning from it, as opposed to showing the song’s true narrative,” Will’s said, of the video. “The word ‘fearless’ is really exciting and can take you in so many directions. I landed on this concept of exposure therapy for a seemingly endless list of things, feelings or concepts that we can be afraid of. The track is just blasting on my headphones throughout, guiding me through this questionable experience of overcoming my many irrational phobias.”

Watch the video below.