False Advertising - Brainfreeze

Fuzz is fun. There’s not enough fuzz around in 2019, it’s all reverb this, flanger that. Remember the good old days, when you couldn’t move for fuzz? Everywhere you looked it was fuzz, fuzz, fuzz. Remember that? False Advertising do.

Second album ‘Brainfreeze’ is rammed full of frantic grunge pop that’ll have you digging out your plaids and Fender Jaguars in no time. Still, while ‘90s rock is definitely the trio’s main point of reference, there are few moments where they jump out of their comfort zone. ‘You Weren’t In My Dream’ breaks through the fuzz into surreal, almost Lynchian chamber pop, while ‘At The Top’ has more than a hint of early Radiohead, suggesting that, in time, the group could evolve into something quite special.

With ‘Brainfreeze’, False Advertising have started something interesting. It’s not perfect, but then grunge never was about perfection, was it?