QT - Hey QT

It seems very fitting that the generation of harrowing indirect Facebook statuses, late-night Snapchats and ‘message seen’-induced breakdowns have recently been blessed with PC Music, a label forging its own computerised brand of future-pop. Now the label’s founder A.G. Cook, and SOPHIE – the enigmatic producer who converts fizzy drinks into songs – have joined forces for QT, a project of Qwerty-keyboard deifiers making the usual brand of carbonated-pop.

The duo’s first track is ‘Hey QT’, a sassy-as-fuck anthem that twists and turns with sickly-sweet synths and places its hands on its hips, watching everything spontaneously turn to Skittles. Although the vocals are the standard emoji-talk of PC Music, they are injected with an ironic meta-narrative that cracks smiles all over the shop; lines such as “I’ve got this new song / and it’s the only one I want to play” and “I played your new song / it’s like nothing I’ve heard before” certainly don’t go amiss. Sure - its relentless energy is more saccharine than Hello Kitty on a bubblegum binge, but when everything is this fun it’s hard not to slam your wireless mouse and tap your modem in sugary delight.