Diet Cig have just begun a huge UK/European tour with The Spook School on the back of their brilliant debut album ‘Swear I’m Good At This’, and celebrate the news with a frankly amazing new video for ‘Maid Of The Mist’, of which we’ve got the first play on DIY.
Featuring a pretty cult-ish game of spin the bottle, the video ends with singer Alex Luciano casting a spell in order to kiss the boy she wants.
Talking about the new clip to us over email, the video’s director Emily Dubin says: “My goal with the Maid of the Mist video was to take the stereotype of the “emotional girl” and lean into it as hard as possible. Often times, women who exhibit any sort of emotional reaction to anything are labelled over-sensitive and are told to essentially “get over it.” We rarely are given control, and when we do exercise control, we’re labelled as domineering or a bitch. The idea that a group of witches set up this whole ritual and do this extravagant spell just so they can make sure to kiss the boy they want during spin the bottle is meant to be a melodramatic reflection of the way men perceive women: always extra, always emotional, always plotting.
“However, I think our fondness for and practice of emotional intelligence in a general sense is one of the strongest assets that women can have; what better way to embody power, sensitivity, emotion, and connection to the universe than a bad ass group of witches? I also need to give an enormous shout out to our Director of Photography, John Komar, who has been an inspiration to me for a while and was an absolute dream to work on this with.”
Watch the ‘Maid Of The Mist’ video and view the tour dates below.
26 Antwerp, Trix VZW
28 Lausanne, Le Romandie Rock Club
29 Milan, Linoleum Party @ Rocket*
30 Osimo, IT @ Loop*
02 Vienna, B72
04 Munich, Orange House
05 Berlin, Berghain Kantine
06 Copenhagen, Stengade
07 Hamburg-St. Pauli, Molotow
09 Köln, Blue Shell
10 Münster, Gleis 22
12 Norwich Arts Centre
13 Nottingham Rough Trade
14 Lancaster Library
16 Manchester Soup Kitchen
17 Edinburgh Sneaky Pete’s
18 Glasgow Broadcast
19 Leeds Headrow House
21 Bristol Simple Things Festival
22 Birmingham This Is TMRW
23 Cambridge Portland Arms
24 London Moth Club
25 London Moth Club
26 Brighton Hope & Ruin
*no Spook School
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