HMLTD’s backstory is a short but complex one. One of Britain’s most talked-about new groups around 2017, the extravagant art school quintet then went on to ink a huge major label deal with Sony. But that deal dissolved, taking a great deal of buzz with it. ‘West Of Eden’ is one of 2018’s most anticipated debuts seeing daylight at last. HMLTD’s songwriting has always been theatrical and glamorous, tongue in cheek while unashamedly pretentious, and nothing’s changed. Break-out singles ‘To The Door’ and ‘Satan, Luella & I’ as well as grisly live favourite ‘Where’s Joanna?’ are stupendously camp, with a wild western energy bristling in their swaggering riffs, while on ‘Why?’ and ‘149’ the band flirt with heady electro-pop à la PC Music. ‘Mikey’s Song’ is a stunning ballad of obsession, whose twinkling synths would sit just as comfortably on a Gary Numan or Depeche Mode record. With ‘West Of Eden’ HMLTD have fought off the suffocating grip of overhype to deliver a debut album that is a cut above the rest, even if it is a little overdue.
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Meant to have it all, when the hype died down and a major label deal went sour, HMLTD had to regroup and work out what they really wanted. The result is long-awaited debut album ‘West of Eden’.
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The new track is taken from their recently released debut ‘West of Eden’.