Baby Queen officially launches new album ‘I Hope You Don’t Remember Me’

Having spent the past few months teasing fans and amping up anticipation for an announcement, Baby Queen has finally confirmed that her sophomore album, ‘I Hope You Don’t Remember Me’, will arrive on 24th July via Insanity Records. 

The follow up to her 2023 debut ‘Quarter Life Crisis’, the LP has already been previewed by way of recent singles ‘Word Vomit’, ‘Feel Something’, and the record’s title track. Now, joining their number is new cut ‘Permanently Obsessed’ - a bouncing, synth-laden offering whose earworm melody belies its heartsore sentiment.

“This song is about a recurring pattern in my own behaviour that renders the identity of the lover redundant; something unhealed within me that yearns to recreate a particular dynamic,” Baby Queen - aka Bella Latham - has reflected. 

Speaking about the personal, emotional inspirations behind the overall album, she continues: “This is a story about love, rejection, ego and shame told by an unreliable narrator whose understanding of love is warped.

“The songs I wrote seemed to reveal more about me than about the people or relationships I was writing about. A spotlight was shone into corners of myself I hadn’t looked at in a long time. Truths I had long been trying to avoid became, through the experiences I was detailing and the process of writing about them, unavoidable.”

Describing the LP as “an emotional journey from a type of beginning to a type of end”, Bella has also admitted that, really, “the story remains quite unresolved.” Consider us intrigued…

Revisit our In Deep digital cover interview with Baby Queen and watch the official video for ‘Permanently Obsessed’ below.