Bully share home-shot new video for ‘Every Tradition’

Bully have shared the video for new single ‘Every Tradition’, which finds singer Alicia Bognanna performing to camera using various colour-saturated palettes.

Displaying some now-classic Covid adaptability, the video was filmed by the singer at home and then worked into shape by director Alan Del Rio Ortiz - as was the case with previous single ‘Where To Start’.

“I liked it so much [before] I wanted to do it again and trusted Alan to turn my mess into a well put together music video. Surprisingly I was a lot more comfortable on my own as opposed to having a crew of people there like there has been for past music videos. I also have a newfound appreciation for any cinematographer because god damn it’s a lot of work,” says Alicia.

The track comes from forthcoming third album ‘SUGAREGG’, which is due for release 21st August via Sub Pop.

Watch the rather non-traditional clip for ‘Every Tradition’ below.