News

Jennie Abrahamson crafts glacial pop perfection on ‘To The Water’

We’ve got the first look at the Swedish singer’s clip for her latest slice of otherworldly pop.

Every weekday, DIY’s new music know-it-all Neu brings you one essential new release to get obsessed with. Today’s Neu Pick comes from Jennie Abrahamson.

Back in 2012, Swedish pop singer Jennie Abrahamson released her album ‘Gemini Gemini’, which turned heads in her home country and even earned her a nomination for IMPALA’s European Indie Album of the Year award. On 4th March she returns with her latest record ‘Reverseries’, a collection of ten tracks dealing with issues of intimacy and matters of the heart, and it’s set to bring her ethereal pop to fans far beyond the borders of Sweden.

For proof, you need only look to her latest single ‘To The Water’. The track combines bursts of poppy yet crystalline synths and glacial beats with Jennie’s warped vocals, lending it a distinctly otherworldly edge. The accompanying video, which was directed by Per Norman on a cold Stockholm night, further builds on the song’s ghostly tones. In it, Jennie takes a trip from the inner city down to a nearby bed of water, all the while being surrounded by a number of mysterious effects that give her journey a surreal edge.

Jennie told us more about the concept behind the video: “The whole plot of the lyrics is an ironic twist to saying - “yes, let me be righteous like you, baptize me to your faith so I won’t get lost” - and in the video, the city gets to represent what needs to be changed and washed off. The water represents the cleansing, and the walk itself - through the inner city to the suburbs and the woods and finally the water - represents the inner journey to find what is the true you.”

We’ve got the premiere of the video for ‘To The Water’ as today’s Neu Pick. Have a watch below. Jennie is also playing a show at The Lexington in London on 11th March.

Tags: Jennie Abrahamson, News, Premiere

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