Matthew E. White releases new single ‘Electric’

With his new record ‘K Bay’ arriving on 10th September via Domino, Matthew E. White is sharing his newest track ‘Electric’.

“I wrote this song after listening to ‘Me, My Baby And My Cadillac’ by Sleepy Brown,” Matthew explains. “I wanted to write something so intentionally direct like that. When we recorded I wanted the playing to come across raw, limit the instruments and let everything redline from start to finish. The lyrics are mostly pure 60’s bubblegum pop - think Brill Building Carole King - an homage to the overtly saccharine songwriting style of that era. There’s really an absurdity, and theater to it all.”

Accompanied by a new vid directed by Wes Parker that sees Matthew getting his hair cut for the first time in years, check it out below.