Premiere: Watch: Prides Unveil New ‘Messiah’ Video

’ glistening, heart-bursting, impassioned synth pop is prone to causing intense reactions. There’s singing along at the top of your lungs and then there’s this: A pair of priests taking the gigantic ‘Messiah’ track on the road. Sun-roof down, speakerbox out, this brings a whole new meaning to the ‘music is my religion’ cliché.

Premiering on DIY, the new video arrives before the band arrive in Brighton as one of the most exciting acts at this year’s Great Escape Festival. They’re also on the bill for Liverpool Sound City, 1st May. Check out UK dates - including support slots for Thumpers and Foxes - below the player.

Callum Wiseman from the band had this to say about the ‘Messiah’ video. ‘The idea of a video that can be summarised in very few words is appealing to us (e.g. “naked on a wrecking ball…”) and, without giving too much away, this is one of those. Imagine Fear and Loathing…with priests!’

Prides, ‘Messiah’ (DIY Video Premiere):


UK Dates:

APRIL
29 London, Old Queens Head

MAY
01 Liverpool Sound City, Nation
03 Inverness, Brew and the Bog Fest
05 Manchester, BETA All Dayer
06 Cardiff, Clwb Ifor Bach
07 London, The Social
08-10 Brighton, Great Escape
13 Bristol, YHA Hostel (w/ Thumpers)
19 Southsea, Wedgewood Rooms (w/ Foxes)
20 Brighton, Concorde 2 (w/ Foxes)
21 London, Koko (w/ Foxes)
22 Glasgow, King Tut’s
23 Sheffield, Leadmill (w/ Foxes)
24 Edinburgh, Potterow (w/ Foxes)
27 Digbeth, The Institute (w/ Foxes)
29 Liverpool, East Arts Village Club (w/ Foxes)
30 Glasgow, King Tut’s (w/ Foxes)

JUNE
05 London, Koko