Prides don their sparkly jackets for ‘Higher Love’ video

Prides have unveiled their new video for ‘Higher Love’ and, well, let’s just say it’s something special.

Whilst they’re probably a bit more used to playing in run-of-the-mill venues these days, their newest clip sees them hauling their stage gear (bells, whistles et al) into a rather unsuspecting working men’s club, half-filled with some unamused Scottish punters.

Their less salubrious surroundings aren’t going to dampen this trio’s spirits when it comes to this performance: they’ve got their sparkly jackets on, their lights turned up bright and they come bearing balloons and pyro. You wouldn’t even guess they were interrupting some poor geezer’s hard-earned bingo game.

Directed by Ian Greenhill and Jordan Laird, the video was filmed in the real life Fairfield Working Men’s Club. Watch it below and throw yourself into the gleeful ridiculousness of it all.