Purity Ring release ethereal new track ‘imanocean’

Canadian electro-pop purveyors Purity Ring have shared their ethereal new track ‘iamanocean’, the fourth cut to be lifted from forthcoming new self-titled album.

The band - who first shot to fame with their 2012 debut ‘Shrines’ - will return with their fourth album next month when it’s released on 26th September. The dreamy, almost anime-like wide-eyed quality of ‘iamanocean’ follows on from their previously-released track ‘place of my own’ and their double single ‘many lives’ & ‘part ii’. ‘Purity Ring’ will follow their 2020 full-length ‘Womb’ and 2022 EP ‘Graves’, and is set to be a concept album of sorts, inspired by video games Nier Automata and Final Fantasy X.

“We had a really nice time playing songs on the beach and getting washed away,” the band’s MJ - aka Megan James - has said of their new single, which comes accompanied by an appropriately hazy video. “This song is a sweet current of fog drifting over the ocean, a wave away from all the things we’ve made, yet still thoroughly us. There is a place in us we wanted this song to fill and it took a few iterations before it fell to this one, but the satisfaction we get from it is reminiscent of the hazy memory of songs from our past. Off all the places we’ve seen the sun set, of all the times we felt ourselves getting carried away in the rush. A foggy dream of emotion that surrounds us in a gentle chaos of moving water, the euphoria and contentment of knowing we are the same thing. I’m just a body, holding water, making heat.”

Watch the video for ‘iamanocean’, and check out the band’s upcoming North American tour dates, below.