WHY? share new 360° video for ‘This Ole King’

With new album ‘Moh Lhean’ just a week away, WHY? have shared a brand new, 360° video for their track ‘This Ole King’. As well as being in 360° vision, director Scott Fredette has also used stop motion, 2D green-screen effects and motion graphics to craft the fully interactive video, where you can fully immerse yourself in the events. Yoni Wolf is dressed in a suit of stars through the power of technology as people in hazmat suits deal with the aftermath of what appears to be a massive explosion. And there’s a strange building shaped like a shark for some reason. In a statement, Fredette said: “The video was such an interesting process to execute as we experimented with how to use and manipulate the 360 degree frame in unique ways. It is cool to be able to immerse yourself in somewhat grim but surreal environment in which the video takes place. We pushed that look and it’s fun to watch.” If you can take your eyes off the video for a minute or two, then WHY? have also announced a bunch of European tour dates taking place in May and June. After playing in France, on their UK leg of their tour, they’ll head to Birmingham, Leeds, Glasgow, Manchester, Bristol and London before heading back to the continent to perform in Belgium, Germany and the Netherlands. Watch the video for ‘This Ole King’ and see their upcoming tour dates below. MAY 31 Paris, FRA, Trabendo JUNE 02 Clermond-Ferrand, FRA, Le Cooperative de Mai 03 Lyon, FRA, Marche Gare 06 Birmingham, UK, Hare & Hounds 07 Leeds, UK, Belgrave Music Hall 08 Glasgow, UK, CCA 09 Manchester, UK, Gorilla 10 Bristol, UK, Thekla 13 London, UK, Village Underground 14 Brussels, BEL, Botanique Rotonde 16 Mannheim, GER, Maifeld Derby Festival 17 Duisburg, GER, Festival am Hochofen 18 Hamburg, GER, Ubel & Gefährlich 20 Berlin, GER Festaal Kreuzberg 21 Amsterdam, NED, Paradiso