After releasing her debut album ‘Off The Radar’ earlier in the year, Tel Aviv singer and producer Noga Erez is back with a video for ‘Balkada’.
Like her previous videos, it’s a striking and bold clip that casts Noga in various costumes and roles, reflecting the theme of the track. Speaking of the video, Noga said: “While the artist is presented as super-human or divine being and appears to be on the dominant side of the relationship, the opposite is actually true. The idea of idolization and worship in their obsessive and blind form led us to the commonly used comparison between art and religion - between creativity and creation, and how the two can easily look the same and cross over.
“We took a walk around Tel Aviv - a non-religious city, sometimes looked at as a ‘sin city’ in the middle of a country dominated by religion. Our objective was to search for ‘holiness’ and moments of ‘pureness’ in the filth and ugliness that is the ‘sin city’.”
This week, Noga is kicking off a UK tour at Bristol’s Simple Things Festival. She’ll then head to Newcastle, Glasgow, Leeds, Brighton, London, Cambridge and Bedford. Tickets are on sale now.
Earlier in the year, we caught up with Noga to talk about ‘Off The Radar’. Revisit the interview here.
Watch the video for ‘Balkada’ below.
21 Bristol, Simple Things Festival
22 Newcastle Upon Tyne, Think Tank Underground
23 Glasgow, The Hug And Pint
24 Leeds, Headrow House
25 Brighton, The Joker
26 London, Corsica Studios
27 Cambridge, The Blue Moon
29 Bedford, Esquires