The 1975 share another newbie, ‘Sincerity is Scary’

Another day, another new track from The 1975.

The band announced earlier this week they’d be sharing another cut from forthcoming third album, ‘A Brief Inquiry Into Online Relationships’ this week, in the shape of ‘Sincerity Is Scary’.

The song will follow ‘Give Yourself A Try’, ‘Love It If We Made It’ and most recently ‘TOOTIMETOOTIMETOOTIME’ in previewing the band’s new record, which comes out on 30th November.

The song was unveiled as part of Zane Lowe’s Beats 1 radio show this afternoon (13th September).

Speaking to Zane about the song, Matty Healy says: “‘Sincerity Is Scary’ is about me trying to denounce all of that postmodern fear of like being real, you know? Like irony first, irony first. Make sure you’re ironic because then you can’t be judged on being a person.

“And I’ve become so aware of the shtick that exists within my kind of lyrical narrative as well, because obviously I love everything that I’ve done previously but now as I got older I see these kind of defence mechanisms whether they be jokes or being slightly sardonic or like he is the big emotional bit of the song but I’m not going to be really emotional. All those kind of things. I think on this record it’s slightly more, it’s just a bit more open and a bit easier, and genuinely sincere.”

Listen below.