New York duo Cults have shared their new joint video for ‘Right Words’ and ‘Natural State’ - featuring strawberries, slices of space, a skin-crawling amount of ants, and the band’s Madeline Follin.
Directed by directed by Elliott Sellers, and animated by Lucy Dyson, the visual was shot in a single day when Madeline happened to be in LA for a wedding. Shot in Griffith Park, they set out to bring to life an “acid-dipped strawberry picnic idea,” says Sellers, “and some classic cut-up/collage techniques.” A split video of sorts, ‘Right Words’ is a bonkers, psychadelic swirl, while “‘Natural State’ was basically the come down of all the psychedelic 2D animation, existing in the real world. Long live ‘Flat-Madeline.’”
The band returned last year with their latest album ‘Offering’. They play a couple of UK dates later this month - head here for details.
Watch Cults’ new video below.