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Georgia shares ‘Euphoric’ aura-inspired live sessions

The four films capture her emotions and voice via hypnotic visuals.

Following on from the release of her acclaimed third album ‘Euphoric’, Georgia has today shared four new live sessions, inspired by aura photography and the album’s artwork.

Aura photography involves capturing electro-dermal and temperature readings to generate coloured fields, which are then interpreted and assigned meaning. Using the latest technology, Georgia’s team applied these methods to analyse her facial expressions during performance and generate the live visuals seen in the films.

Explaining the concept, the album campaign’s creative director Phil Lee says: “These films are experimental and totally unique and really help to elevate the vision that Georgia and I had around using Aura imagery to bring her album to life. From the album artwork to billboards, lyric videos and these films, the whole campaign feels immersive, visceral and complimentary to the music, which is exactly what we set out to achieve.”

Read our full interview with Georgia - as featured in the July 2023 issue - here.

Watch Georgia’s aura-inspired live sessions below.

Tags: Georgia, News, Watch

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