Announcing that her new EP ‘Damsel In Distress’ will be out on 22nd October, GIRLI has shared her latest single ‘Ruthless’.
“Ruthless is about losing naivety and childish excitement and having to face the cold hard truth of the world - learning about deception, fake friendships, having to grow a thick skin and lose the happy go lucky girl you were to rise to the top; having to become ruthless,” she explains. “It’s especially something that so many women face in the creative industries, as they get trodden on by money-hungry people who don’t give a shit and only want to exploit them - a lot of the time men or women brainwashed into hating on other women by the patriarchal structures of our society.”
“The concept of the Ruthless music video is a queen who’s been through so much bullshit and ousted from kingdom and now she doesn’t give a fuck as she rules over her post-apocalyptic junkyard kingdom,” she adds. “I chose to style myself and the cast in 18th century princess attire, to hint at Sofia Coppila’s Marie Antoinette and Vivienne Westwood’s punk take on this era while also nodding to Marie Antoinette herself, who was a woman who was scapegoated and hated by society - this video is pink, punk, anti-establishment, pure ruthless rebellion.”
Check it out now below.