Holly Humberstone offers up new album’s title track ‘Cruel World’

Holly Humberstone has continued to amp up anticipation for her forthcoming second album, ‘Cruel World’, by dropping its title track and an accompanying music video - one that sees her go full method and embrace the melodramatic world of Victorian theatre. 

It follow recent singles ‘Die Happy’ and ‘To Love Somebody’ to be our third taste of what to expect from the new LP (which is due to hit shelves on 10th April), and has been dubbed “my favourite song I’ve ever written” by Holly. 

Explaining more about the album centrepiece, she has reflected that “‘Cruel World’ comes from the euphoria and pain of long-distance. Your perception of the world around you can be completely distorted without that one person in it. There’s no fun in going out solo when the only place you want to be is wherever they are.

“Loving someone that much is always going to hurt a little. This is the dichotomy of pain and pleasure. Love is so painful at its core and this is the throughline of my record.” 

Find out more about ‘Cruel World’ and check out the title track’s immersive visualiser below. ho