Merchandise embrace Greek tragedy in the video for ‘Right Back To The Start’

Merchandise have given a classical Greek tragedy a very modern twist in their new video for ‘Right Back To The Start’.

It’s once again been directed by frontman Carson Cox, who filmed the new clip over a weekend in Washington DC. Influenced by Alfred Hitchcock’s ‘Vertigo’ and the works of screenwriter Rod Serling (the man behind ‘The Twilight Zone’, cue music), Carson takes the idea of The Spider, or three women who all bear a striking resemblance, as its central theme.

As Carson says himself: “The Spider (the three different women who all bear striking resemblance) is the magnetic antagonist to the Tragic Protagonist (the man following the Spider), who can’t understand what’s going on, following the Spider over and over. The narrator (Lindsey Jordan) sings along, as a Greek chorus would. The faces may change but the story stays the same.” So, there’s a bit of stalking, and quite a lot of being haunted by spider imagery as our protagonist follows the women around the city.

Merchandise have also rescheduled their European tour dates, which last year were cut short after Carson sustained a fractured jaw at a gig in Leeds. The rescheduled gigs take place across March and April and includes a stop off at London’s Oslo on 4th April.

Watch the video for ‘Right Back To The Start’ and see Merchandise’s rescheduled tour dates below.

MARCH

28 Paris, FRA, Supersonic
29, Lyon, FRA, Sonic
30 Clemont-Ferrand, FRA, Le Baraka
31 Barcelona, SPA, Razzmatazz III

APRIL

01 Madrid, SPA, Taboo
02 Nantes, FRA, La Dynamo
04 London, UK, Oslo
05 Brussels, BEL, Witloof Bar - Botanique
06 Cologne, GER, MTC
07 Hamburg, GER, Hafenklang
11 Vilnius, LIT, Kablys
12 Warsaw, POL, Café Kulturnalna / Polgos
14 Prague, POL, Café v lese
16 Budapest, HUN, Durer Kert
18 Bucharest, ROM, Control Club
19 Belgrade, SER, Elektropionir
20 Zagreb, CRO, Mocvara
21 Munich, GER, Kranhalle
22 Luxembourg, LUX, Kulturfabrik (Out of Crowd Festival)