Odd Future Sign Deal, Retain Creative Control

Odd Future have (finally) signed a record deal. Kind of.

Following an avalanche of hype and internet love, Tyler, The Creator and co have inked with Sony’s RED music label - who will act as a distribution partner for the group’s own label.

A statement from Odd Future’s management reads:

“It’s based on getting the distribution deal we’ve always envisioned that allows the group to “sign themselves” to their own company and keep their masters. They will have 100% creative control of all aspects of their music, art, and release schedule with no 3rd party participation in outside business. Freedom and ownership was the whole point. Red and Sony know that its in everyone’s best interest to maintain the group’s authenticity and control. They built it, they deserve it. There’s no cheesy hooks or fluorescent liquor product placements in the works.. It’s about to be fun.. and different.. “

OFWGKTA play London’s Village Underground this Friday in a special matinee show. Apparently something else happens Friday too? No, us neither.