Santigold talks new album ’99¢’: “It’s a very narcissistic time”

In the new, December 2015 / January 2016 issue of DIY (out Friday 4th December), Santigold expands on the sales-crazy theme circuiting her new album ‘99¢’.

Asked about the album title and its under-a-dollar, cheap rate, she says: “I think it’s a little bit sarcastic.”

“It’s silly. You can take it two ways; I can’t get enough of myself, I’m still confident. Or, you can take it as a comment on this era where everyone is constantly selling themselves,” she expands. “It’s a very narcissistic time.”

The record is being led by ‘Can’t Get Enough of Myself’, a cocksure, if not entirely straight faced number. Expect something completely different from the rest of the album. “Throughout the record I’m all over the place stylistically,” she says, “which is pretty normal for me.”

Read the full interview in the new issue of DIY, out Friday 4th December.