Sharon Van Etten shares glossy, gothic video for ‘Comeback Kid’

Sharon Van Etten made her, ahem, comeback at the start of the month, announcing new album ‘Remind Me Tomorrow’ and sharing new single ‘Comeback Kid’.

Since then, she’s announced details of a world tour and has now returned with a fancy new video for ‘Comeback Kid’, which is as glossy and gothic as the track itself.

“As the lyrics for ‘Comeback Kid’ unfolded, I realized I was talking about many selves: the kid, the adult, the sibling, the friend, the neighbour,” Sharon says of the clip, directed by Jonathan William Turner. “I imagined a projector streaming over me of memories, unclear if they are mine or someone else’s, confronted by the disorientation of time and perspective. Jonathan William Turner helped me to convey these struggles of self, forgiveness, and living in the now.”

The director adds: “The visuals draw from Sharon’s personal archive of photos and videos as the narrative of the song looks back on her past. The elements are then reactivated by an undercurrent of abstract animations. These sequences are also used to frame and obscure her performance, suggesting the fractured identity of someone looking at their past, but also confidently facing the future. Sharon is both audience and projectionist of her memories.”

Watch the video and view Sharon Van Etten’s world tour dates below.