Viji releases new single ‘Down’

She’s playing a sold-out show at London’s Third Man Records this week.

Photo: Nicole Ngai
Viji is entering her brand new era with new single ‘Down’. “‘Down’ is a song about tapping into your creative potential,” she explains. “I have this thing where the happier I am the less I create. I think a lot of artists can relate to that. There is also a short story by Murakami that follows this female protagonist who is happily living her family life, until one day she stops sleeping. She then spends all of these extra hours in the day to read, and do whatever SHE wants. Realising that you only really claim your individualism in these moments is a big theme in my songwriting… Do you have to suffer to create?” Speaking about the video, directed by Zachary Bailey, Vanilla adds, “It follows two friends and me, making friendship bracelets out of our teeth, saving a fox and slaying a hunter. Zach’s concept and creativity is super infectious! Going to LA to film it really adds to the tone of the song, and I got to have a Lana moment at sunset. There’s an easter egg in the video, which includes the exact gps coordinates of the hunters truck, in the hills we were filming it!’” Check it out now below.

Tags: Viji, News, Watch

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