Watch: Majical Cloudz Unveils ‘Love Soul’ Track

Devon Welsh’s Majical Cloudz have shared a new standalone track, ‘Love Soul’, complete with a stirring interactive video to match.

The track is separate from 2013 full-length ‘Impersonator’. An intentional Valentine’s gift, it’s a chiming number that flips romantic notions on their head. The line ‘love soul’ reverberates around a room before Welsh adds the word ‘soul music.’ It’s a song about finding a special someone through a love of rock’n’roll, soul, everything that matters.

‘Love Soul”s video is interactive, and involves the click of a button to allow for its progression. Mitch Moore directs, placing Welsh in a chandelier filled ballroom, where he gives his customary eyeballing, starling performance. Watch the whole thing here.

The song’s also available on iTunes and Spotify.