NZCA LINES takes us on an “all singing, all dancing journey” in new ‘Pure Luxury’ video

NZCA LINES - the project of producer and multi-instrumentalist Michael Lovett - has shared his brand new video for ‘Pure Luxury’ today, inspired by Michaels’s experience in Manhattan during a heatwave.

Calling out the notions of luxury, status, and the insanity of pursuing material wealth in the face of environmental catastrophe, he explains of the bright and bold vid, “It’s an all singing, all dancing journey into my own personal world of glamour and luxury, held together by cardboard, drenched in blood, and billed to your company’s expense account. We set out to make a gender-reversed Gentlemen Prefer Blondes, and this is where we ended up. Enjoy.”

Watch it now below!