Rakim Myers, better known as Harlem rapper A$AP Rocky, has had a meteoric rise over the past year with the 23 year old singing to Sony/RCA in 2011 and releasing his critically acclaimed ‘LIVELOVEA$AP’ mixtape. It is easy to see why Rocky has caused so much excitement; offering a new, fresh and inventive take on hip-hop and eschewing the traditional rap clichés, he is hip-hop’s most exciting new talent.
‘Peso’ is Rocky’s first full single release in the UK and it is a rather curious choice, but perfectly shows off what makes him so special. His insouciant drawl accompanies a hazy, shimmering backing, and there is something beautifully hypnotic and almost psychedelic to the beats provided by fellow New York producer Ty-Beats. It is a hybrid sound between experimental electronica and thrilling rap that is blissfully effective. This is hip-hop like never heard before for a new generation: challenging, musically inventive and deeply captivating.
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