Hype can be a dangerous thing. Following on from the likes of SXSW and The Great Escape this year, there was one band who seemed to be causing waves of giddy excitement amongst anybody who even came close to witnessing them live. That band was - quite obviously - Haim. But when so many bands are the ‘next big thing’ one minute and completely forgotten about the next, you’d probably be a little foolish to lap up all of the positive press straight away without even the tiniest pinch of salt.
Luckily, with ‘Forever’ EP, the LA trio seem to get it just about right. This three-track offering might be short, but it’s certainly sweet. From the sultry R&B vocals and hard-hitting beats of the opening track ‘Better Off’, to the glorious chorus of ‘Go Slow’, the EP is hook-laden and instantly likable throughout, but still intelligent and subtle enough to carry it off in a way that isn’t ever predictable.
Haim may have been on the receiving end of a dangerous amount of hype but, if this EP is anything to go by, they might just be able to outlive the buzz and become more than just a flash in the pan. For all of their style (and they’re certainly not lacking in that department), these three sisters undoubtedly have more than just a little substance, and ‘Forever’ EP is a tantalising hint at what could be yet to come from them.
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