Have You Heard?
The Magic Gang - All This Way
By now this lot are seasoned veterans when it comes to bottling pure sunshine.

The Magic Gang don’t just know how to write a decent pop number; by now they’re seasoned veterans when it comes to bottling pure sunshine. Moving far beyond the crunching half-grunge of early single ‘No Fun,’ the Brighton’s band has evolved into an even more potent mixture, combining lovelorn college-dorm diary scribbles with the rich, multi-hued harmonies, and limb-possessing melodies of – weirdly, but stick with it a second - 1960s boyband originals The Osmonds and The Temptations.
Peppered with joyous backing vocals, and skipping light-touches of spare guitar, ‘All This Way’ is by no means a matching-jumpers-ahoy peppy barbershop ditty, instead investing most energy into The Magic Gang’s usual staple – a belting chorus. “All I really wanna know, is how I got all this way on my own,” ponders Jack Kaye again and again, concluding “I’m sorry that we fell in love.” Still fresh to the band’s repertoire, an early airing of ‘All This Way’ at Latitude saw Cav from Swim Deep, no less, airbourne, and clinging onto bunting for dear life as the whole tent surged and yelled along. Welcome to The Magic Gang’s fantasy pop league, ‘All This Way’. They’ve written yet another slice of gold.
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