After teasing the release of ‘SUGAR’ visuals for a while now, the “best boyband since One Direction” (BROCKHAMPTON, obvs) have delivered the goods and, hooooly shit, has it been worth that wait.
Featuring Ryan Beatty, the sleek R&B-esque number - which has been affectionately referred to as the love child of ‘Saturation III’ cut ‘BLEACH’ and ‘1999 Wildfire’ - is taken from their recently released record ‘GINGER’ and has become a huge fan favourite.
Now sharing the visuals, the sharp AF new vid channels nostalgic sci-fi flicks, with the additions of sex, aliens, murder, Matt Champion hanging out with the devil, Kevin Abstract stuck to the ceiling with some kind of green slime, and Bearface’s closing “Do you love me?” lines delivered at the end to close it out with all the #feels.
What more could you want from a music vid, eh?
A huge step-up in production from their previous visual releases and directed by Kevin himself, the hip-hop collective have once again shown their continuous artistic rise and we can’t get enough.
Watch ‘SUGAR’ below now:
See BROCKHAMPTON live at the following dates:
08 Oslo, Norway @ Sentrum Scene
10 Stockholm, Sweden @ Annexet
12 Copenhagen, Denmark @ Grey Hall
14 Berlin, Germany @ Huxleys
15 Cologne, Germany @ E - Werk
16 Munich, Germany @ Tonhalle
18 Bristol, UK @ O2 Academy
19 London, UK @ O2 Brixton Academy
22 Birmingham, UK @ O2 Academy
23 Manchester, UK @ O2 Apollo
27 Glasgow, UK @ O2 Academy
25 Dublin, Ireland @ Olympia
26 Belfast, UK @ Ulster Hall
27 Glasgow, UK @ Academy 1
29 Paris, France @ Elysee Montmartre
31 Brussels, Belgium @ Ancienne Belgique
02 Tilburg, Netherlands @ O13
Pre-sale for the UK shows starts this Wednesday (11th December) at 10am before general sale begins on Friday 13th December at 10am from livenation.co.uk.
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The band will return to our side of the Atlantic in May 2020.
By the time the last song rolls around, one can tell there’s nothing left because each member has given their all.
The track comes from the hip-hop collective’s recently released fifth album, ‘GINGER’.
Their most mature and concise work to date.