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Watch And Interact With Arcade Fire’s ‘Reflektor’ Video
Gigantic, interactive, Vincent Morisset video was filmed in Haiti.
Here it is: Arcade Fire’s ‘no half measures’ video for ‘Reflektor’. Following on from ‘Neon Bible’ from a few years back, the video is an interactive experience. It requires lots of fancy gadgets - a webcam, a smartphone (or you can just use your mouse) - to create a new experience. YOU become the ‘reflektor’, or something or other.
Vincent Morisset directs the video, which was filmed in Jacmel, Haiti.
At one point, if your webcam’s working, your face will suddenly appear in a mirror, looking all gormless in the cracked glass.
Click lots and the message ‘BREAK FREE’ will appear. Is it suggesting we all get away from our screens?
Watch the video on justareflektor.com
Watch behind the scenes footage below:
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