Kindness and Robyn invite friends and family into ‘Who Do You Love’ video

Kindness is airing a new video for ‘Who Do You Love’, his collaboration with Robyn. The single appears on ‘Otherness’, and in a new clip directed by Daniel Brereton, both Robyn and Adam Bainbridge invite their family and friends to join them on camera. It’s like a moving photo album of loved ones.

Old school, grey shots were filmed in both London and Sweden. Speaking about the video, Kindness said: “This video and this song is about people and connection, and how you can identify who you are by those you love. Those people say a hell of a lot about you. Daniel’s idea was a series of portraits of our closest friends and family—in a way, the most revealing portraits of us possible.”

Robyn added about the concept: “There is so much information in the faces of people. And some of the people I love more than anything are in this video together with people that mean the world to Adam, so for me it has many dimensions. But for anyone watching it has a beautiful way of communicating the different layers in the song.”

Watch the new Kindness ft. Robyn ‘Who Do You Love’ video below.