The clip was inspired by the gaudy pastel shades of 70s cookbooks, and filmed in a suburban home in Alabama
Mattiel directed the video herself with Jason Travis. She also took charge of her own location scouting, set dressing, food styling, hair, makeup and wardrobe.
“The lyrics are a reaction to my childhood memories of watching my friends become brainwashed into a particular kind of life,” she says.
“I question a lot of those values. In a broad sense, it’s important to remember to find my own truth, and to maintain self-awareness when encountering regurgitated information. It can be tempting to conform.”
For more on the mighty Mattiel, why not read our feature with her from last summer?