Only Real takes cereal addiction to extremes with ‘Pass the Pain’ video

If everything fall back on hard times for Niall Galvin’s bolshy Only Real project, he can rely on getting a career in cereal promotion. This guy knows a thing or two about what makes a fruit loop so fruity, and his addiction to the stuff - a staple of his career since emerging in 2012 - is taken to a whole new level with the ‘Pass the Pain’ video.

As well as taking an actual bath in his cereal of choice, Galvin takes on a stack of burgers, power games, retro clothes and like a proper #lad, the new video slightly tastelessly includes a blow up doll.

A debut album is due out early next year, and it’s been recorded in Atlanta with Dan Carey and Ben Allen.

‘Pass the Pain’ is out 29th September on Virgin EMI / Harvest. Catch Only Real playing live at the following shows:

SEPTEMBER

18 Hamburg, Reeperbahn

OCTOBER

21-25 New York, CMJ

NOVEMBER

27 London, Hoxton B&K