Molly Burch unveils new bop ‘Emotion’

Having spent last year looking to write new material with a “distinct pop sound”, Molly Burch has unveiled her newest pop bop ‘Emotion’, produced by label mate Wild Nothing (aka Jack Tatum).

“Working with Jack was a dream,” Molly says. “It was a new experience co-writing with someone and he made it really comfortable for me. I knew I wanted to transition into more of a pop sound and production, and I had already been working on new music that reflected that. When it came to this co-write, I wanted to go even more pop than what I was working on. I sent Jack my demos and a playlist of strictly fun dance songs by artists like Dua Lipa, Ciara, and Mark Ronson. We were both down to just push it to that level. For me, the theme of the song is about feeling a spectrum of emotions, embracing that sensitivity, and using it as fuel to create something positive. ‘Emotion’ is a celebration of being alive.”

Watch the accompanying animated video by Inji Seo below!