Wolf Alice channel the ’50s in ‘Beautifully Unconventional’ video

Wolf Alice - as we’re sure you know - are releasing their new album ‘Visions Of A Life’ at the end of the month. The latest taster of the record is the strutting ‘Beautifully Unconventional’ and the band have shared a ’50s-channeling new video for the track.

The track follows the brutal ‘Yuk Foo’ and significantly quieter ‘Don’t Delete The Kisses’ in previewing the new album, out on 29th September via Dirty Hit. The video sees Ellie, Joff, Theo and Joel dressing up all fancy and creating something that could be lifted from a Hollywood movie.

“This song is a celebration of all your non-conforming friends,” Ellie Rowsell told The FADER. “A celebration of individuality and the adventures that come with embracing that.

“For me personally I imagined me and my mate Hannah as Christian Slater and Winona Rider in Heathers albeit looking nothing like them. The video has nothing to do with the song - I just didn’t want to have a mullet anymore, seeing as lots of people tore me to pieces in our last video, so it was an excuse to wear a wig!”

Wolf Alice have also shared new tour dates for early 2018, seeing them return to mainland Europe. They also play Laneway Festival in Australia and New Zealand, and US dates in December. It’s all go, huh!

The band front this month’s issue of DIY. Read the cover feature in full here, and watch the ‘Beautifully Unconventional’ video and view the tour dates (new EU shows in bold) below.