Every weekday, DIY’s new music know-it-all Neu brings you one essential new release to get obsessed with. Today’s Neu Pick comes from False Advertising.
Jagged, fist-forward garage punk is False Advertising’s modus operandi - it’s an ethos that drags them through even the darkest times. On ‘Give It Your Worst’, they fight through adversity with all the force of a freight train.
Recorded in an actual garage, it’s a fuzz-bomb of sarcastic sentiment, written at the tail end of a dark period in the Manchester group’s collective life. ““Sadly, just before writing the ‘Brainless’ EP my family went through something very unfortunate” explains the band’s Jen Hingley, “Which ended up turning mine and the band’s world upside down for a few months. ‘Give it Your Worst’ and ‘Scars’ were written from out of that fraught place, but with a large dose of added sarcasm - I suppose that’s our way of dealing with stress”.
It’s not the first time barbed-wire rock has been used as an escape route, but it’s surely one of the most gripping examples of punk triumph over personal trauma. Due for release on limited 7” via Too Pure Singles Club backed with the aforementioned ‘Scars’ b-side, get the first stream of ‘Give It Your Worst’ below.