“Overall I wanted to give the video a grand feel, almost like it belongs on the big screen, and for that we had to build a city in 3D, lock all the camera angles and movements and then animate our characters over the 3D layouts” Reza explains. “Animation is a teamwork. I have to say I’ve been so lucky to work with an incredible team of artists from all over the world on this project. Without their dedication and attention to details there was no way I could have finished this ambitious piece.”
Speaking on the song, Dan Smith explains of its inspiration, “There’d been times when I felt like I’d been in a washing machine and on a conveyor belt at the same time, but when people asked me how I was doing, the answer was always the British cliché: ‘Yep, all good, fine.’ At the start of lockdown I felt very self-conscious about having written a song that felt relevant when it wasn’t intended to be, but then I also think 2020 is the year we all stopped pretending everything’s fine.”
Watch the vid now below.
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