Premiere: Watch: Sundara Karma Unveil ‘FRESHBLOOM’ Video

Reading Fest is a chance for punters to see the likes of Peace and Swim Deep in the most fitting of settings. Frenzied, excitable crowds in their masses? That’s where these bands belong.

Sneaking into the line-up this year however is a group likely to remain a staple of the festival bill for many years to come, edging up towards the Main Stage in the process.

Sundara Karma are born and raised in Reading. They’re all under 18 years of age. Their sound nods towards Swim Deep’s pointed escapism while also latching onto a punchier, more all-rejoicing verve.

The ‘FRESHBLOOM’ video - premiering on DIY - is another reason to believe in these guys. It’s only a matter of time before thousands flock to see Sundara Karma, surely.

This year they play the BBC Introducing Stage, 16.10pm, Saturday 24th August.