Have You Heard?
Purity Ring - Begin Again
An enthralling, dark, slice of synth-pop, it’s impossible to resist being swept along,
Having lived up to the hype on their hugely anticipated debut album ‘Shrines’ Purity Ring are now back to prove it wasn’t all a fluke with their sophomore effort, with an official release announcement accompanied by second single ‘Begin Again’.
Fans of the Canadian duo may not be entirely shocked by what ‘Begin Again’ has to offer, largely picking up where much of ‘Shrines’ left off. While there’s an often insatiable clamour for constant reinvention in music it’s great to see Purity Ring persevering with the sparse, spine-tingling electro that was such a hit the first time around.
‘Begin Again’ continues in the Purity Ring tradition, melding atmospheric, imposing synths with Megan James’ ethereal, syrupy vocals. The result of this is an enthralling, dark, slice of synth-pop, which it’s impossible not to be swept up in.
Purity Ring’s latest doesn’t represent a radical departure from the majority of ‘Shrines’, giving those who missed the boat the first time around a second chance to be swept up in the majesty and mystery of an act who are fast becoming one of the most exciting electronic acts around.
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