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Purity Ring - repetition

The Canadian duo’s latest expands out from dreamy synth-pop into almost pure unadulterated pop.

6th February 2015

Following the release of ‘push pull’ and ‘begin again’ Purity Ring have continued to drip-feed cuts from their upcoming album, debuting new track ‘repetition’ on Huw Stephens’ Radio One show. The auto-tuned vocals and orchestral synths paint a darker and more foreboding picture than anything else we’ve heard so far and sees the duo experimenting with a range of tones and effects which suggest ‘Another Eternity’ is likely to be a more varied affair than their debut.

Megan James’ vocals are typically enchanting and smooth - ensuring that this is unmistakably still Purity Ring - but auto-tune builds as the song crescendos, expanding out from dreamy, synth-pop into almost pure unadulterated pop music. Thankfully, the murky, throbbing synths and slightly disquieting content of James’ lyrics counterbalance Purity Ring’s new found experimentalism comfortably, allowing the band to experiment while staying true to their sound.

Listen to ‘repetition’ below - it starts up at the 8:28 mark:

Tags: Reviews, Listen, Purity Ring