Watch: Azealia Banks unveils interactive video for ‘Wallace’
New clip responds to webcam movements.
Azealia Banks is airing a new, interactive video for ‘Wallace’. Directed by Nick Ace and Rob Soucy, the video’s viewable on Banks’ official site, with every frame driven by an individual’s movements on webcam.
COLLINS created the video, and it’s only viewable via Google Chrome browsers.
Speaking about the video, Banks says: ““I’m such a huge fan of technology and creative new ways of interacting and engaging with fans, so this collaboration was perfect for me. Music videos are as much of an art form as the music itself. The more I can push myself in my creative endeavors, the better. Working side by side with this incredible team of tech-creatives was a truly unique and enjoyable experience, and I’m thrilled to be part of a potentially groundbreaking new ‘norm’ in the future of making music videos.”
Watch a teaser clip below.
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